I was recently commissioned by IMAX, via London agency Premier, to create the new ‘IMAX Pre-show Trailer’.

 

The sequence dramatically illustrates the IMAX message for film fans to “Never Compromise” in their choice of how to watch a film. The completely computer generated short film demonstrates the creative potential and intensity of the IMAX audio visual experience.

 

This new sequence follows a tradition of using the minutes before an IMAX feature to build excitement with a demonstration of the theatre's capabilities. Taken on a journey through a futuristic landscape, inside a Formula 1 car and under a Jumbo jet, viewers are prepared for the most immersive cinema experience possible.

 

Permanently showing in over 800 IMAX theatres including the biggest screen in the world, the trailer reinforces a reputation for extremely high quality presentation of the best in cinematic creativity.

 

Watch the trailer in 4K resolution using the Youtube link above.

 

The trailer is currently being used as an intro to Universal’s Terminator Genisys and Marvel’s Ant-Man. A small number of IMAX theatres are using the new Laser projection.

 

 

 

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Video and audio content ©2015 IMAX®